The Heart of APF
Our donors are the heart of impact at APF. Their generosity and partnership enables psychology to tackle some of today’s most important challenges. Read on below for some in-depth views on why people invest their time, treasure, and talent in APF.
Behind the Board: Unlocking Psychology’s Full Potential
We asked our trustees what inspires their involvement with APF, why Direct Action matters, and how partnerships through the Direct Action Corporate Alliance can help psychology reach more people.
Bridging Divides: The Psychology of Propaganda, Dehumanization, & Healing
Political division, misinformation, and distrust has deepened across the United States, alongside growing hostility toward people with opposing views. These fractures are not only political or cultural; they are psychological.
New APF Resource: The Basic Science Test
Designed to help you spot the signs of manipulation in what you see online.
Make a Gift Today
Donate to APF and directly support innovative research and applications that prioritize people and their wellbeing.